|Posted by Adrian Ainsworth on October 9, 2010 at 2:34 AM||comments (0)|
The Tudor Monte Carlo Heritage Chronograph
Features in brief:
The Heritage Chronograph is a direct descendant of Tudor’s most collectible and sought-after vintage piece, the Monte Carlo chronograph from the early 1970s. Even better it comes without the Rolex price.
The design of the Heritage Chronograph’s dial is more than reminiscent of the original Monte Carlo’s; it is a direct homage. This modern-day take on a classic is so unique because the world outside of hard core Rolex collectors had all but forgotten how great a Tudor could look, and not a single person expected to see this watch reintroduced at this year’s BaselWorld. The “home plate”-shaped registers are one of a kind, the black, bi-directional rotating bezel is uncommon for a chronograph and the option of having both a bracelet and a NATO style Tudor strap is simply icing on the cake.
The difference between a Rolex and a Tudor is in the movement. Rolex uses its own in-house movements and Tudor uses movements borrowed from a company called ETA. These are the same movements you’ll find in dozens of other high-end companies, but the one distinct advantage Tudor has over its competitors is that its cases, bracelets and everything else are made by Rolex, the king of the sport watch world.
Expect the highest quality bracelets and steel cases, not to mention proven good looks and desirability for even the biggest and baddest Rolex collectors in the world. This watch was an instant success at Basel 2010 and has remained one of the hottest watches in 2010.
So why exactly is it on my list of Watches I've never owned but would like to? Well all of the above really combined with great marketing for which I am just a mug. The video promotion for this watch just oozes appeal as you can see below.